Melissa Rein Lively is a fearless leader in public relations, political strategy, and international diplomacy, recognized for her ability to shape narratives, mobilize movements, and drive real impact. As the Founder and CEO of America First PR and The Brand Consortium PR, she has spent over two decades executing high-profile PR campaigns that have propelled brands, political figures, and global initiatives to the forefront of public consciousness.
Her work spans luxury brand development, crisis communications, high-stakes political strategy, international diplomacy, and global advocacy, making her one of the most sought-after communications experts in the world. Whether she is leading political messaging for conservative candidates, shaping international policy discussions, or orchestrating major media moments, Melissa Rein Lively remains at the forefront of today’s most pressing cultural, political, and global conversations.
A Career Rooted in Entertainment & Celebrity PR\
Melissa began her career in Los Angeles, working in the heart of the entertainment industry in celebrity public relations, brand partnerships, and high-profile event production. Her work in Hollywood gave her a deep understanding of narrative control, media strategy, and reputation management, skills that would later define her approach to political and crisis communications.
During her time in LA, she worked with A-list talent, top-tier entertainment brands, and luxury lifestyle companies, helping to shape red carpet moments, major product launches, and blockbuster media campaigns. This background in high-pressure, fast-moving PR environments uniquely positioned her to excel in political and crisis communications, where message discipline, rapid response, and strategic media placement are critical.
The Brand Consortium PR: Luxury, Hospitality, and Lifestyle Excellence
After transitioning out of entertainment PR, Melissa founded The Brand Consortium PR, an elite public relations agency focused on luxury brands, hospitality, and high-net-worth clientele. Under her leadership, The Brand Consortium PR became a leading agency for high-end hotels, resorts, restaurants, and lifestyle brands, securing billions of dollars in earned media coverage and helping companies build global recognition and influence.
Melissa’s firm has represented some of the biggest names in the hospitality, real estate, and luxury sectors, with a client roster that includes Fortune 500 companies, five-star hotels, celebrity chefs, high-profile real estate developers, and international business moguls.
Through strategic media placements, influencer partnerships, and viral PR campaigns, Melissa established The Brand Consortium PR as one of the most sought-after agencies for brands seeking visibility, credibility, and cultural impact.
America First PR: A Political PR Powerhouse
A vocal Trump loyalist, Melissa has been one of the most prolific voices defending and promoting President Trump’s historic support for Israel since 2016. Her firm, America First PR, is a leading force in conservative political communications, specializing in media strategy, crisis response, and rapid-fire messaging that cuts through media bias and left-wing narratives.
Her expertise has made her a key player in election strategy and conservative policy advocacy, managing high-profile gubernatorial, congressional, and attorney general campaigns across the country. Melissa has been instrumental in the fight against Big Tech censorship, election integrity issues, and exposing media manipulation, helping reshape the national conversation around conservative values and America First policies.
Melissa’s ability to generate news cycles, leverage viral media, and control narratives in both digital and traditional platforms has made her one of the most powerful voices in conservative media and public relations today.
Global Advisor to the Vienna Congress: The Forward-Thinking Answer to the WEF
Melissa serves as a Global Advisor to the Vienna Congress, an international policy and diplomatic forum that seeks to replace the World Economic Forum (WEF) as the leading global authority on thought leadership, governance, and economic strategy.
Unlike Davos, the Vienna Congress promotes traditionalist ideals—prioritizing national sovereignty, free enterprise, economic strength, and individual liberty over globalist control.
Melissa plays a critical role in shaping the organization’s policy initiatives, bringing together world leaders, policymakers, and business executives to discuss strategies for economic resilience, border security, and conservative governance on a global scale.
Through her leadership, the Vienna Congress has emerged as a powerful alternative to the WEF, providing a platform for pro-sovereignty, pro-business, and anti-globalist leaders to discuss policy solutions that prioritize national interests over elite, globalist agendas.
Project Max & The Power of Sports Diplomacy
Melissa is a key strategist behind Project Max, an organization that uses sports diplomacy as a tool to combat racism, antisemitism, and global misinformation. Backed by elite athletes, from NBA stars to Olympians, Project Max leverages the universal language of sports to bridge cultural divides and inspire meaningful change.
Israeli leaders have embraced sports diplomacy as a future cornerstone of international engagement, recognizing its ability to:
- Transcend political divides and reach global audiences through shared values.
- Establish emotional connections, making complex issues personal and relatable.
- Engage younger generations, shaping perspectives and fostering long-term alliances.
- Break down stereotypes, fostering understanding through teamwork, fairness, and resilience.
- Mobilize communities, transforming passion for sports into advocacy against hate and intolerance.
Melissa’s expertise in public affairs and messaging has been instrumental in amplifying Project Max’s mission worldwide.
A Legacy of Holocaust Survival & Jewish Resistance
Melissa is a third-generation Holocaust survivor, a legacy that profoundly influences her work in combating antisemitism and defending Israel on the world stage.
Her paternal grandparents were Holocaust survivors of Auschwitz and Dachau
- Her grandmother was one of the only survivors from Oswiecim, the town where Auschwitz was built. She endured four years in Barracks 6 and survived the Bergen-Belsen death marches.
- Her grandfather escaped Dachau and joined a Jewish resistance gang that hunted Nazis, later inspiring Quentin Tarantino’s Inglourious Basterds.
Both were personally interviewed by Steven Spielberg in 1996 for the Shoah Foundation, ensuring their stories are preserved as part of Holocaust history.
Melissa carries their legacy forward, using her platform to combat antisemitism, support Israel, and ensure that Jewish resilience is never forgotten.
International Recognition & Awards in 2025
Melissa’s influence in public relations, global strategy, and diplomatic affairs has earned her two major international awards in 2025:
- The Israeli Government Award for Excellence in Public Diplomacy, presented by Danny Ganz, recognizing her tireless efforts in strengthening U.S.-Israel relations and combating antisemitism.
- The Vienna Consult Award for International Leadership, honoring her work in global economic strategy, policy development, and diplomatic engagement on behalf of conservative governance.
These prestigious accolades cement her legacy as one of the most influential conservative voices in global affairs today.
A Visionary Shaping the Future of PR & Politics
Melissa Rein Lively has built a career challenging the status quo, driving conservative messaging, and mobilizing movements that shape public policy
Whether she is leading high-stakes PR campaigns, advising world leaders, or amplifying America First policies on the global stage, she remains a relentless advocate for truth, freedom, and sovereignty.
Her mission is clear: to protect conservative values, dismantle media bias, and build a global coalition dedicated to national strength and economic prosperity for America, Europe, Israel and the world.
