A New Era for IDG: Leadership Transitions, Strategic Expansion, and Innovative Design Excellence with Jennifer Reynolds as sole owner and CEO
Jennifer Reynolds takes the helm as CEO and sole owner of Ideation Design Group amid successful year of growth and transition
(PHOENIX, AZ.)– Ideation Design Group (IDG), a Phoenix-based global design firm, is proud to announce a transformative year in 2024, marked by exceptional growth, leadership milestones, and groundbreaking projects. As IDG looks ahead to 2025, the firm is poised to build on its momentum, delivering innovative design solutions and expanding its impact across industries.
Leadership Evolution
This year, IDG entered a new era as Jennifer Reynolds officially became the sole owner and CEO, solidifying the firm’s status as a 100% women-owned business. This leadership shift coincides with the retirement of co-founder Carl Schaffer after 20 years of partnership, paving the way for strategic growth and a refreshed vision for the firm’s future.
This year, IDG entered a new era as Jennifer Reynolds officially became the sole owner and CEO, solidifying the firm’s status as a 100% women-owned business. This leadership shift coincides with the retirement of co-founder Carl Schaffer after 20 years of partnership, paving the way for strategic growth and a refreshed vision for the firm’s future.
Strategic Expansion
IDG successfully expanded its capabilities in 2024 by adding four new roles, including a full-time Construction Manager. With Ideation’s expertise spanning Architecture, Interior Design, Food Service, Construction Administration, and Procurement, IDG is a fully integrated, full-service firm equipped to handle complex, large-scale projects.
IDG successfully expanded its capabilities in 2024 by adding four new roles, including a full-time Construction Manager. With Ideation’s expertise spanning Architecture, Interior Design, Food Service, Construction Administration, and Procurement, IDG is a fully integrated, full-service firm equipped to handle complex, large-scale projects.
Financial Milestones
In 2024, IDG achieved a major financial benchmark by returning to pre-COVID revenue levels, underscoring its resilience and strong market presence. This milestone highlights IDG’s ability to adapt and thrive in a rapidly changing environment.
In 2024, IDG achieved a major financial benchmark by returning to pre-COVID revenue levels, underscoring its resilience and strong market presence. This milestone highlights IDG’s ability to adapt and thrive in a rapidly changing environment.
Projects and Initiatives
IDG demonstrated its design excellence through several standout projects in 2024:
IDG demonstrated its design excellence through several standout projects in 2024:
- Stage Red (June): Delivered an innovative and immersive concert space in Fontana, CA, within tight timelines and budgets.
- Phoenix Sky Harbor International Airport: Completed two new projects and advanced two others into construction, enhancing travel experiences in the firm’s home city.
- Saint Urban (November): A culinary destination created in collaboration with Common Grounds Culinary and Chef Chris Collins, showcasing IDG’s expertise in hospitality design
Community and Social Impact
IDG strengthened its ties with the community through impactful initiatives:
IDG strengthened its ties with the community through impactful initiatives:
- Hosted the Women in Architecture event in partnership with AIA Metro, promoting diversity in design.
- Supported charitable causes, including the Salvation Army Silver Bells Gala and Phoenix Rescue Mission Food Shelter.
- Engaged in industry conferences, panels, and networking events to foster innovation and collaboration.
Team Growth and Development
With Carl’s retirement, IDG enters 2025 with a focus on leadership development and team expansion. The firm welcomed new hires across key disciplines, reflecting a commitment to building a dynamic, forward-thinking team dedicated to pushing the boundaries of design.
With Carl’s retirement, IDG enters 2025 with a focus on leadership development and team expansion. The firm welcomed new hires across key disciplines, reflecting a commitment to building a dynamic, forward-thinking team dedicated to pushing the boundaries of design.
Overcoming Challenges
IDG successfully navigated complex design challenges and aggressive timelines, completing ambitious projects while expanding its offerings to better serve clients. The firm’s adaptability and focus have been key to achieving lasting success.
IDG successfully navigated complex design challenges and aggressive timelines, completing ambitious projects while expanding its offerings to better serve clients. The firm’s adaptability and focus have been key to achieving lasting success.
Vision for 2025
Looking ahead, IDG will continue its focus on local project growth, including casinos, hotels, and hospitality venues. Strategic team expansion is planned to meet rising client demands. With a solid foundation and bold vision, IDG is well-positioned to continue shaping extraordinary spaces that inspire.
Looking ahead, IDG will continue its focus on local project growth, including casinos, hotels, and hospitality venues. Strategic team expansion is planned to meet rising client demands. With a solid foundation and bold vision, IDG is well-positioned to continue shaping extraordinary spaces that inspire.
Highlighted Projects in 2024:
- SLC Red Rock (April)
- LAS Chilli's Bar (April)
- STL Nascar (June)
- Stage Red in Fontana, CA (June)
- LAS Vegas Born (September)
- SLC Maggianos (September)
- PHX Arizona Roadtrip (August)
- PHX PGA Fan Shop (August)
- MTY Guy's Burger (October)
- MTY Guy's Highball Lounge (October)
- LAS Beer Union (November)
- MTY Lazaro y Diego (November)
- Saint Urban (November)
- Seven Feathers Casino Edge Bar (December)
- PHX Garrett's Popcorn (December)
- LAS Modelo Bar (December)
- LAS Kona Bar (December)
Upcoming Construction Projects:
- PHX Guy Fieri PHX Spirit House by SanTan Brewing
- CLT Sammy's Beach Bar & Grill
- JFK Food Hall
- JFK Niers Eataly
- Tipsy Scoop (Phoenix Area)
For more information on Ideation Design Group and their design portfolio, please visit www.ideationdg.com.
For more information about Ideation Design Group visit www.ideationdg.com or call 602.792.1781. To schedule an interview with Ideation Design Group contact The Brand Consortium PR.
About Ideation Design Group
Ideation Design Group (IDG) is an award-winning global design firm based in Phoenix, Arizona. Since 2004 Ideation Design Group has partnered with the world’s largest brands to execute their vision into functional works of art that deliver innovation through design. We are a creative, modern boutique architecture and interior design firm delivering full-service with fresh ideas. For more information visit www.ideationdg.com.
