ZEBRA™ introduces a revolutionary new toothpaste free of harmful ingredients found in traditional oral care brands.
Cult favorite brand ZEBRA™ has launched its new Hydroxyapatite-FREE and Fluoride-FREE oral care product line
Dallas, TEXAS — ZEBRA™, a pioneering American-made brand known for clean living essentials, proudly announces the launch of its Hydroxyapatite-FREE and Fluoride-FREE toothpaste, redefining the standards for non-toxic oral care. Founded by Jenn Thatcher, ZEBRA™ emerged from a mother's quest for safer alternatives after her son's brain tumor diagnosis revealed alarming truths about common products.
"After my son’s diagnosis, I scrutinized every product we used, only to find so-called ‘non-toxic’ items loaded with synthetic, harmful ingredients," says Thatcher. "Toothpaste, in particular, troubled me," she said.
Introducing ZEBRA™ Hydroxyapatite-Free and Fluoride-Free Toothpaste: A Safer Choice for Oral Health
ZEBRA™’s latest toothpaste breaks away from conventional formulas by offering a Hydroxyapatite-FREE and Fluoride-FREE solution, addressing growing concerns about these substances:
- No Hydroxyapatite: Zebra is among the first to speak out against the trending ingredient Hydroxyapatite. This ingredient not only shows negative effects to overall health in animal studies but is also being grossly mismarketed to consumers as having the ability to “heal teeth”. Zebra has intentionally omitted this ingredient from its toothpaste as it works in opposition to the bodies natural biological remineralizing system.
- No Fluoride: A recent U.S. government report concluded, “with moderate confidence,” that higher levels of fluoride exposure are linked to lower IQ in children. The report, released by the National Toxicology Program, part of the Department of Health and Human Services, analyzed studies from countries including Canada, China, and India, revealing that drinking water containing more than 1.5 milligrams of fluoride per liter is consistently associated with reduced IQ in kids. While fluoride has long been added to drinking water to strengthen teeth and reduce cavities, this report highlights potential neurological risks from high levels of fluoride exposure.
- No Harmful Preservatives or SLS (Sodium Lauryl Sulfate): Sodium lauryl sulfate (SLS) is a harmful ingredient in toothpaste due to its potential to cause irritation and exacerbate oral health issues. SLS can disrupt the delicate tissues in the mouth, leading to an increased likelihood of mouth sores in sensitive individuals. It can also strip away the protective mucous lining, causing dryness and irritation, which may result in a burning sensation for some users. For people with conditions like oral lichen planus or other inflammatory oral diseases, SLS can worsen symptoms and increase discomfort. Many consumers with sensitive gums or recurring mouth sores prefer SLS-free toothpaste options to protect their overall dental health.
- No Foaming Agents: ZEBRA™ is free of all commonly used foaming agents found in traditional toothpaste.
- No artificial colors or flavors: ZEBRA™ contains no unnecessary colors or dyes.
Instead, ZEBRA™'s toothpaste harnesses the power of natural ingredients:
- Xylitol: A potent sweetener which inhibit bacteria, which prevents decay.
- Calcium Carbonate: A natural mineral that helps to fortify tooth enamel safely.
- Theobroma Cacao (Cocoa Extract): An ingredient found in chocolate, derived from cocoa butter that studies have shown provides additional enamel support and strength.
ZEBRA™ oral care products are 100% free of harmful chemicals like Fluoride and Hydroxyapatite
"This formula took two years to perfect," Thatcher explains. "Our goal was to create a toothpaste that not only addresses oral health concerns but does so safely, with ingredients that are trusted and proven."
A Commitment to Clean Living
Every ZEBRA™ product, including this new Hydroxyapatite-free and fluoride-free toothpaste, is meticulously formulated and manufactured in the USA. The brand supports local communities and prioritizes sustainable practices throughout its production processes.
Availability
ZEBRA™’s Hydroxyapatite-free and fluoride-free toothpaste is now available exclusively online at www.yayzebra.com. For more information about ZEBRA™ and its mission to revolutionize clean living, visit the website.
ZEBRA™'s oral care lineup includes Mint toothpaste, Coconut toothpaste, toothpaste tablets, mouthwash, silk dental floss (manufactured in Italy) and four new deodorant scents. Future product releases will include a curated selection of home essentials, offering safe alternatives for everyday use.
"Our Hydroxyapatite-Free and Fluoride-Free formula provides effective oral care without the harmful ingredients found in traditional toothpastes," Thatcher said.
"At ZEBRA™, we believe that you shouldn’t have to compromise your health for a clean smile, and we're proud to offer a product that families can truly trust," she said.
Media samples and interview requests with Jenn Thatcher can be facilitated by contacting Melissa Rein Lively at America First PR.
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About ZEBRA™: ZEBRA™ is an American-made brand founded by Jenn Thatcher, dedicated to offering 100% clean personal care and home products. With a mission to provide "Ingredients that are BLACK and WHITE"™, ZEBRA™ is committed to transparency and safety in the products we use daily. Discover more at www.yayzebra.com or on Instagram @yayzebra.
Jenn Thatcher, Founder and CEO of ZEBRA™
