Dallas-based mom takes a stand against corporate deception and toxic ingredients with American-made home and personal essentials prioritizing "Ingredients that are BLACK and WHITE"™
Jenn Thatcher founded ZEBRA™ after all three of her young children got sick from exposure to household chemicals and toxic ingredients in everyday products.
Dallas, TEXAS (May 13, 2024) — Today marks the momentous launch of ZEBRA™, a groundbreaking American-made brand spearheaded by brand-building powerhouse Jenn Thatcher. ZEBRA™ introduces a transformative lineup of clean-living essentials, offering consumers "Ingredients that are BLACK and WHITE"™ for bath, body, and home.
Jenn Thatcher's journey to founding ZEBRA™ is as remarkable as the products themselves. Formerly a Regional Vice President for a Wall Street Firm, turned international artist, Thatcher's life took a profound turn when each of her three children was diagnosed with non-genetic illnesses in succession. This alarming pattern sparked Thatcher's determination to find a solution for the dirty, tricky, and deceptively marketed products that contributed to her family's health issues.
"Consumers shouldn’t have to choose between products that are safe for their families and products that are effective," says Thatcher. "If I had to go to these great lengths to find effective yet safe products, only to come back disappointed, this was something others must be experiencing as well."
Her frustration grew as she realized the immense time and effort required to research product ingredients thoroughly. "Who has time to spend 20-40 hours per week researching ingredients? We should not have to do this, but this is how time-consuming it can be if you are doing the due diligence necessary to decode whether what is on the market is safe enough for you and your family," Thatcher explains.
Determined to find products that met her stringent standards, Thatcher concluded that she would have to create them herself. And thus, ZEBRA™ was born. Her desire was not only to provide clean products for her family but also to establish a company that others could trust implicitly. "My vision was clear: to create a company that others could trust, knowing that a mother whose children had been harmed by this broken system is the one who has done the work for them," Thatcher states.
ZEBRA™'s inaugural release showcases its non-toxic deodorant, poised to become a cult favorite, available in four alluring scents:
ZEBRA™ launches its collection of non-toxic home and personal care essentials online. ZEBRA™ deodorant comes in four unique scents and is 100% free of chemical additives.
- Alpha: Our woodsiest, most complex scent with a stronger scent profile. While many so-called natural deodorants are irritating and ineffective, we decided to formulate our Alpha with naturally mined sodium bicarbonate and arrowroot powder, and essential oils to help maintain dryness and odor absorption.
- Bright: A blend of Eucalyptus and lavender with a medium scent profile. While many so-called natural deodorants are irritating and ineffective, we decided to formulate our Bright with naturally mined sodium bicarbonate and arrowroot powder, and essential oils to help maintain dryness and odor absorption.
- Liberty: Our most gentle scent-free deodorant, truly designed to be FREE of all things that can commonly cause irritation. No scent, No Sodium bicarbonate. Simple yet effective. We love Liberty for people who have sensitive skin or are scent sensitive.
- Wild: A super gentle formula with a hint of lemon and lavandin oil. Arrowroot powder is used to help maintain dryness and prevent odor. No sodium bicarbonate, and a minimal scent profile.
Following the deodorant launch, ZEBRA™ will introduce its highly anticipated oral care collection, featuring Mint toothpaste, Coconut toothpaste, toothpaste tablets, mouthwash, and two new deodorant scents.
But ZEBRA™'s commitment to clean living extends beyond personal care. Future releases will include a curated selection of home products such as laundry detergent and non-toxic cleaners, offering consumers a comprehensive range of safe alternatives for everyday use.
"With each ZEBRA™ creation meticulously formulated and manufactured in the USA, consumers can rest assured that every choice supports local communities and sustainable practices," Thatcher emphasizes.
ZEBRA™ products will be exclusively available online at www.yayzebra.com, with the launch happening today. For more information about ZEBRA™ and its commitment to revolutionizing clean living, visit www.yayzebra.com.
Media samples and interview requests with Jenn Thatcher can be facilitated by contacting Melissa Rein Lively at America First PR.
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About ZEBRA™: ZEBRA™ is an American-made brand founded by Jenn Thatcher, dedicated to offering 100% clean personal care and home products. With a mission to provide "Ingredients that are BLACK and WHITE"™, ZEBRA™ is committed to transparency and safety in the products we use daily. Discover more at www.yayzebra.com.
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